I’m Sébastien and i am a freelance consultant for the french market.
Phone : 0033687777310
I carry out your strategic diagnosis:
Depending on your strategic diagnosis, different objectives may be imposed on you:
– Increase in your PDM
– Increase in your turnover
– Increase in your customer portfolio
– Greater market penetration
– Improved financial profitability
and many others. Depending on your objectives, it is important to clearly define your targets, but also to know them well: their characteristics, their behavior, their purchasing power, their brakes, motivations …. This will allow us to determine a positioning to adopt. Once the positioning has been defined, it is an action plan that should be defined.
Let’s take an example: a painting company wants to improve its profitability. To do so, it is launching a range of high-end products. Its action plan will be very different in terms of products, packaging, points of sale perhaps but also communication than if it wanted to face its direct competition head-on with a volume strategy and low-price products.
You can see that these different stages are linked together logically. Marketing analyzes, stategy marketing and commercial action plan are carried out with method and rigor.
In a rapidly changing economy, it is essential to make the right choices to develop your business. Mistakes are costly. It is better to prepare your actions well in advance to maximize your chances of success. Faced with hypermodern consumers, and in an omnichannel scheme of distribution and communication means, it seems important to be accompanied by a Marketing professional and to benefit from sound advice.